At DBI some of our best customer satisfaction, performance improvement, and ROI insights were derived from:
- Quarter-by-quarter or year-over-year performance tracking studies
- Factor analysis followed by key driver analysis
- Customer satisfaction and loyalty impact on ROI
- Cause, effect and opportunity analyses between top versus bottom performers
- Unique selling proposition (USP) and slogan effectiveness analysis
- Advertising effectiveness tracking
- Strengths and opportunity analyses
- Pre/post tests and analyses
DBI works closely with clients to understand their business, marketing and customer development goals.
DBI has broad experience in the following areas: advertising (concept/copy tests, effectiveness tracking), health care (including patients, nurses, hospitals, physician practices, and health insurance companies), financial services (banks, savings & loans, and credit unions), fragrances and personal care products, and restaurants and commercial food services.
Please see our partial client list next.